This is my brand mark. My name is Aliya and I'm a designer so the name "By Aliya Designs" illustrates that. "By Aliya" comes from the idea that when you make something you say it's made by you, so my work is made "by Aliya".
The pink and blue colour palette was chosen because they are my favourite colour combination, as this is my brand I want it to reflect me as a person and what I enjoy. This is also why I have chosen a "y2k" design style and typeface, I draw a lot of inspiration from this era, both in my design style and my personal style.
The icon logo is an "a", which looks like an @ symbol and is finished with a star. As a primarily digital designer, I feel the @, a symbol used only digitally, fits perfectly. The star is part of my brand as it is one of my favourite symbols, and has always been representative of me throughout my life (my first embarrassing email was aliya_star99@hotmail.com). It's always been a part of my identity, so I wanted to continue that for my own personal branding!
